… the ultimate moment of truth in customer experience. This past week, someone suggested on boards.ie that Perfectpints.com might be worth a look in a thread about finding the best pint of Guinness being served in Limerick City. The reaction was anything but perfect … Time to take my own medicine.

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It’s a known fact that more people talk about a bad service experience than a good one, so it makes even more sense to give a shout out to a great example of stellar service. I had come across moo cards, but it wasn’t until last week that I finally made an order. This post [...]

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