FLOWmarket at the Dansk Design Center reminded me of the first time I heard Bruce Mau speak in New York. Following a presentation on the design and release of the Venus women’s razor from P&G, he took the stage drinking water that he proclaimed was treated sewage. The talk ended with a question / challenge as he looked out at the audience of hundreds of (corporate) designers, “We can do anything, what are you going to do?”

The question occurred to me again tonight that why do people seem to want what everyone can have, yet fail to recognise those things that have limitless value? What should we really be struggling for?